Angi (formerly Angie's List / HomeAdvisor) is cutting 350 employees, about 7% of its workforce, citing AI-driven efficiency improvements. The home services marketplace has been struggling with customer acquisition costs and a declining user base.
Angi's parent company, IAC, has been signaling for months that the business needs to become profitable or face more drastic measures. The 350 cuts are a step toward that profitability, but the underlying challenge remains: Angi has not found a sustainable model for connecting homeowners with service providers at a cost that works for all parties.