Nike Layoffs 2026

Retail / Apparel · Jan-Apr 2026 · Source: CNBC
Industry: Retail · HQ: Oregon · See all: 2026 layoff trends
People Cut
2,175
Workforce %
2.9%
Total Workforce
76,000
Category
AI-DRIVEN
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Nike announced a second 2026 round on April 23, cutting approximately 1,400 roles globally with the majority in technology. The cuts came via COO Venkatesh Alagirisamy's note to staff and are part of CEO Elliott Hill's "Win Now" turnaround strategy. Affected regions include North America, Asia, and Europe, representing less than 2% of the company's total global headcount.

The April cuts follow an earlier January 26 round of 775 layoffs at U.S. distribution centers in Tennessee and Mississippi, which Nike attributed to accelerating automation. Combined with roughly 1,000 corporate cuts last summer, Nike has made three consecutive rounds of reductions under Hill's turnaround.

Timeline of 2026 Cuts

Jan 26, 2026 · 775 people
Distribution centers in Tennessee and Mississippi. Accelerating automation across US logistics.
Apr 23, 2026 · 1,400 people
Second 2026 round. Global operations roles, majority in technology. CEO Elliott Hill's "Win Now" turnaround. North America, Asia, and Europe affected. Less than 2% of total global headcount.
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layoffhedge. (2026). Nike Layoffs 2026. Retrieved 2026-04-23, from https://layoffhedge.com/company/nike
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Last verified: 2026-04-23
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