BrewDog is cutting 500 employees after being acquired by a US cannabis firm for just 33 million GBP. For a company once valued at over 1 billion GBP, this is a dramatic fall. The craft beer pioneer has been struggling with debt, declining growth, and reputational damage from workplace culture controversies.
The acquisition price alone tells the story: 33 million GBP for a brand that was the UK's fastest-growing food and drinks company just a few years ago. The 500 cuts represent 20% of the workforce and will primarily affect brewery and bar operations as the new owners restructure the business.