In 2026, 12 consumer goods companies have cut a combined 36,796 jobs, averaging 17.3% of workforce per company.
Consumer goods companies are cutting in 2026 as demand shifts and automation advances. Nestle's 16,000-person global restructuring is one of the year's largest, driven by automation of both white-collar and manufacturing roles.
| Company | People Cut | % of Workforce | Date | Category |
|---|---|---|---|---|
| Nestlé | 16,000 | 5.9% | AI-DRIVEN | |
| British American Tobacco | 9,000 | 20.0% | COST CUT | |
| Heineken | 6,000 | 6.9% | WEAK DEMAND | |
| Republic National Distributing | 2,774 | 27.7% | MERGER | |
| Glovo | 750 | 15.0% | RESTRUCTURE | |
| Eagle Rock Distributing | 526 | 65.8% | MERGER | |
| BrewDog | 484 | 39.8% | MERGER | |
| Starbucks | 300 | 1.9% | RESTRUCTURE | |
| Peloton | 286 | 11.0% | COST CUT | |
| Diageo | 200 | 0.7% | COST CUT | |
| Fresh Venture Foods | 185 | 9.2% | RESTRUCTURE | |
| GoPro | 145 | 23.0% | RESTRUCTURE | |
| Reyes Coca-Cola Bottling | 85 | 0.9% | RESTRUCTURE | |
| Starbucks | 61 | 0.4% | RESTRUCTURE |