British American Tobacco announced layoffs of 9,000 employees in June 29, 2026. BAT is cutting 9,000 jobs, about 20% of staff, to save 600 million pounds a year by 2028. Roughly 5,500 roles go directly and 3,500 are outsourced to partners like Accenture, part of an AI-driven overhaul and a shift to smokeless products.