Heineken is cutting up to 6,000 jobs as beer demand weakens globally. Volumes fell 2.4% in 2025, and the company's EverGreen 2030 strategy now includes significant headcount reduction alongside digitization and AI-driven productivity improvements.
Beer consumption has been declining in developed markets for years, driven by health consciousness, cannabis legalization, and the rise of non-alcoholic alternatives. Heineken's 87,000-person workforce was built for a growth trajectory that has reversed. The 6,000 cuts are spread globally, affecting everything from brewing operations to corporate functions.